BRAND:  OrangeHOWELL® 

NEW LOCALISM: OrangeHOWELL is inspired by philanthropy for spirited gift giving, rich with ironic heritage. Designed in the East Village. Made in Manhattan & New England

OrangeHOWELL® a design entity, inspired by philanthropy for spirited gift giving, rich with ironic heritage. Designed in the East Village. Made in Manhattan and manufactured in New England, , U..S..A. Design projects encapsulate silver snowflakes to golden macaroni jewelry to gilded bivalves, developed for custom, private label and retail collections.

OrangeHOWELL® Paula Zanger's great grandfather's given name, a Spirited “Seventh Son of a Seventh Son”, Welsh, Hoosier, Farmer and Quaker.

OrangeHOWELL® Established in 2009 by Paula Zanger to infuse her design practice with a spirited heritage story.

Paula Zanger is a Creative Designer who has developed award-winning and best selling licensed home collections. Paula's innovative approach to design spans several decades, from the 1980s, when she created silk-screened surfaces inspired by the "old school" pre-digital energy of the East Village to the 1990s, when she developed multi-million licensed home collections, to the 2000s, when she rebranded Lunt Silversmiths and oversaw their prestigious licenses (Oscar de la Renta, NYBG, MFA-Boston, Disney, U.S. Embassies).

Clients have included Neiman Marcus, abc home, Brooks Brothers, hospitality brands: The Little Nell, The Plaza Hotel, The Ritz-Carlton, and many more.

Beginning in 2010, Neiman Marcus Holiday featured OrangeHOWELL legacy snowflake ornaments through 2015. Annual Snowflake donations are made to Robert F. Kennedy, Jr.'s, Celebrity Ski Fest in support of Waterkeeper Alliance.

O.H.Macaroni is a collection of ironic foodie inspired jewelry and holiday ornaments reminiscent of childhood Arts & Crafts, albeit in precious metals, 2011.  O.H.Macaroni supports No Kid Hungry. 

Oysters “Rockefeller” are gilded locally and sustainably sourced from downtown restaurants. Originally concepted in 2018, reminiscent of Portuguese Manueline architecture, marking the transition from the Late Gothic to the Renaissance periods. Oysters Rockefeller supports Billion Oyster Project. The World is (y)OUR Oyster.

OrangeHOWELL stacked top to bottom: Oysters Rockefeller - Silver Keepsake, Stellar Snowflake, O.H.Macaroni - Lasagna Cuff & Handprinted Silk Textile.

OrangeHOWELL stacked top to bottom: Oysters Rockefeller - Silver Keepsake, Stellar Snowflake, O.H.Macaroni - Lasagna Cuff & Handprinted Silk Textile.